Video format ideas for reels, named from your clips.

A format is a repeatable shape for a video. Chockstone looks at the clips you picked, names the one they fit and lists more that could work.

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Make a video, step 2 of 3: Looks like a Myth check, a bread-scoring video preview, 26 s, 2 cuts, and a Use this button

A shape you can repeat.

Myth check, Day in the life and Before and after are formats. Each has a usual length, a number of cuts and a way of opening. The same bakery clips can become a Myth check one week and a Day in the life the next.

Ideas for you shows formats as posters at the top of Make, before you pick a clip.

Make a video, step 1 of 3: three idea cards (Myth check, Day in the life, Before and after) above three numbered bakery clips and a Next, 3 clips button — Idea posters above the clips: Myth check, Day in the life, Before and after.

After the clips, one answer.

Pick your clips and the next screen says Looks like a Myth check, with the length and cuts, such as 26 s, 2 cuts. Use this takes it.

Under it, More formats that fit your clips lists others. Filter them by All, Short (under 20 s), Talking, No talking or Trending. Each carries a label: Best fit, Good fit or Could work.

Not seeing yours? Describe it in one line, and Make uses your words.

All
Short (under 20 s)
Talking
No talking
Trending

Your own posts and accounts you watch.

The Ideas screen starts from a sentence about what you post, such as You post about sourdough and pastry for home bakers, which you can change. Formats appear as posters with a caption hook on each.

Add accounts you watch, and a format that works for one of them shows a From @handle tag. The posters carry the format, not their footage.

Ideas screen: You post about sourdough and pastry for home bakers, three watched accounts, and a grid of bread and pastry reels with caption hooks and From @rival.bakes tags — Ideas: a topic line, accounts you watch and format posters.

The format is applied to your clips.

A list of format ideas leaves you to film, cut and caption each one yourself. Here you pick the format and the plan follows from it: cuts, order and captions, with a reason for each.

See it end to end on the Make page.

Read the dated comparisons.

OpusClipFormats here are chosen for clips you filmed yourself. Read Chockstone and OpusClip
CardboardFormats here come with the plan and a reason for each cut. Read Chockstone and Cardboard
CaptionsYou pick a format first, then see the plan before the edit. Read Chockstone and Captions

Questions people ask.

What is a video format?

A repeatable shape for a video, such as Myth check, Day in the life or Before and after. Each has a usual length, a number of cuts and a way of opening.

How does Chockstone pick one?

After you pick clips, Make names the format they look like, with a length and a cut count, and lists more that fit. Each one is labeled Best fit, Good fit or Could work.

What if my format is not listed?

Describe it in a line on the format screen. Make uses your description when it plans the video.

The facts, in one place.

Does: Names the video format your clips fit, with its usual length and number of cuts, and lists others that could work.
Plans: Included on every plan: Starter, Creator and Studio.
Limits: Brands: Starter 1, Creator 5, Studio 25. Connected accounts: Starter 3, Creator 15, Studio 75.